Alliance Tire Group (“ATG”) is a leading name in the global Off-Highway Tires business.

It owns three world-renowned brands – Alliance, Galaxy and Primex. Well known names in the OHT segment in many parts of the world, these brands were brought together under the ATG banner, in a phased manner, from 2007. Alliance was the first brand to be absorbed and ATG, as a Group came into existence in early 2007, followed by Galaxy and Primex in the year 2009. The Group has presence in over 120 countries across 6 continents. The group achieved a global turnover close to $600 million in the year 2015.

ATG’s mission is to deliver superior value to their customers through lowest total cost of ownership which will be achieved through a focus on innovation, technology and cost efficient manufacturing and distribution practices.

From fields to mines to factories to forests, ATG offers solutions for various applications.

The Group has 3 manufacturing facilities, one in Hadera at Israel (“ATI”), and two facilities in India (“ATC”) one in Tirunelveli, TN and another in Dahej, Gujarat . Apart from its own manufacturing facilities ATG also gets tires produced by contract manufacturers in China and Taiwan. These products are made according to the strict quality standards that are applied to all ATG products. The Group has world-class R&D centres in Israel, United States and India. The strategic locations of these centres enable ATG to understand the unique needs of farmers, contractors and other end users in each region, which strengthens ATG’s focus of providing custom solutions for specific needs. This has helped ATG’s brands in becoming the preferred OEM choice across the globe.

ATG is headquartered in The Netherlands with regional headquarters in the United States, India, South Africa and Israel. The Group also has offices/representatives in Argentina, Australia, Brazil, Canada, France, Germany, Iberia, Italy and Scandinavia.

As of 1st July 2016, ATG became a 100% subsidiary of The Yokohama Rubber Company (YRC), Japan. Yokohama is the world’s 8th largest tire manufacturer with a turnover of $5.59 Billion in 2015


To be one of the tops 3 global market leaders in Agriculture, Forestry, Construction tire segments (AFC) and to build a strong presence in niche earth-moving tire segments such as Port and Underground mining.

Mission Statement

Our purpose is to deliver superior value to the users of our products through lowest total cost of ownership. We will achieve this effectively through a focus on innovation, technology and cost efficient manufacturing and distribution practices.

Core Values

  • Progressive and pioneering technology; continuously deploy technology and innovation to develop the most progressive work tire while maximizing customer productivity and profitability through lowest Total cost of Ownership products.
  • Customer centricity; expand our worldwide sales and support teams to ensure prompt ground support while ensuring that our relationship with the customer is enhanced for longevity and growth.
  • Excellence; strive for excellence in whatever we do.
  • Integrity; be fair to all our stakeholders and act with integrity at all times.
  • Accountability; in all our actions and all what we are responsible for.
  • Functional cost efficiency; deliver our promise of lowest cost of ownership on our products through lean, prudent and efficient ways of cost management.

Press Contact


PR & Communications Manager | Europe

Phone: +31 (0) 20 218 4779
Fax: +31 (0) 20 218 4701
Mobile: +31 (0) 6 5491 6673