Latest News

ATG: Excellence in tires for construction, building and mining machinery

ATG’s brands offer a vast range of high-performance long-life tires for machinery in the construction, building and mining sectors and industry uses / World leading manufacturer for Off-Highway-Tires (OHT) will present innovative solutions at BAUMA 2016 in Munich / Unrivalled efficiency, durability, reliability, low cost of ownership and competitiveness as key features


07.03.2016 | Munich, Germany



ATG: Next enforcement of European team as market share continues to grow

As one of the fastest growing Off-Highway Tyre companies, ATG further intensifies customer relations


New team members in Spain, Germany, Italy and the Netherlands / Continuous training of field engineers and sales forces as key aspects of the enforcement


03.03.2016 | Halsteren


With Pedro Blanco, Friedhelm Kaufmann, Jed Soar, and Emiliano Bertolini, four experienced and highly dedicated colleagues joined the ATG team in Europe early this year. “Providing smarter choice and superior value for our customers is at the core of our philosophy. With experienced country managers, training specialists and field engineers all over Europe, we ensure that our customers are well taken care of and supplied with our innovative and high performance tyres for all kinds of off-highway operations. We extend a cordial welcome to our four new colleagues in ATG’s European team”, says Peter Baur, President of Alliance Tire Europe BV.



ATG @ FIMA 2016

New VF tyre for sprayers | New IF tyre for combine harvesters, tractors and large self-propelled liquid manure spreaders & tankers


16.02.2016 | Halsteren

ATG will showcase its new VF tyre for sprayers, the Alliance 354 AGRIFLEX+. Large volume tyre 378 AgriStar XL will be on display, as will be Alliance 380 VF from the the flotation & agri-transport. Also the popular Alliance 550 MULTIUSE steel belted radial with be showcased. The innovative Garden-Pro R3+ utility tractor tyre and Hulk L-5 skidsteer tyres will represent the Galaxy brand.

ATG, a leading Off-Highway Tyre (OHT) manufacturer, announces the launch of new products in the flotation & agri-transport category to further strengthen its leadership in the OHT segment. These product innovations include the VF (Very High Flexion) tyre in the popular 380 tread design. Commenting on the new product, Yogesh Mahansaria, CEO of ATG, stated: “With its leadership position in the flotation radial tyre category, Alliance is geared to meet the changing trends and growing requirements of the agri-transport segment. We thus have introduced three key sizes which will contribute to the ever increasing performance that is expected from agricultural machines.”...


Alliance Tire Israel: 60 years of tire excellence

As part of the ‘ATG family’, Alliance Tire Israel is one of the global market leaders in top-quality tires for agriculture and forestry


01.02.2016 | Halsteren / Hadera

Alliance brand well-known for continuous innovation / Simulation as well as extensive indoor and outdoor testing ensure optimum quality and performance / Total Cost of Ownership (TCO) as customer-oriented concept


ATG at FIMA: Keep on rolling in 2016

World leading manufacturer for Off-Highway-Tires OHT will present first 2016 innovations at FIMA in Saragossa / New solutions for tractor, combine harvester, agri-transport, row crops and multiple uses offer better value and smarter choice



16.-20.02.2016| Saragossa, Spain

ATG (Alliance Tire Group), a world leader in design and manufacture of Off Highway Tyres (OHT), will present numerous tire innovations at the 2016 FIMA in Saragossa. The new Agristar XL Super Volume Series, specifically developed for high horse power tractors, combines, harvesters, big wagons, spreaders and sprayers, is just one of the innovative ATG solutions on display.



Alliance Tire Group: Next level factory for next level tires

New state-of-the-art manufacturing site in Dahej, India | Proximity to ultra modern deep water cargo port saves time for transportation to Europe | Phase I output of 90 MT/day – 160 MT/day scheduled for the end of 2016 | Comprehensive system and product certification | Zero discharge environmental standards, strong corporate social engagement | First group visit from Europe



05.01.2016 | Halstern, Netherlands

ATG, the fastest growing OHT manufacturer in the industry, has opened a new state-of-the-art tire factory in Dahej, India. With its excellent infrastructure via rail, road and air traffic, and its close proximity to the ultra modern deep water multi cargo Dahej port, the location of the new plant ensures optimum connectivity. Direct vessels sail to Europe-based ports in 18 to 22 days, thus considerably shortening transit time.



Ole Baek joins Alliance Tire Group (ATG) as Head of Marketing, Europe

World leader in Off-Highway Tires (OHT) further enhances team in Europe / Experienced marketing specialist takes office as new Head of Marketing, Europe


7 December 2015 / Halsteren, The Netherlands

´Produce outstanding tires and talk about them’: Following this rule, Alliance Tire Group (ATG), a world leader in Off-Highway Tires (OHT), further enforced the European team based in Halsteren, Netherlands, by appointing Ole Baek as Head of Marketing, Europe. “We are more than happy to announce the next step in the development of our continuously growing presence in Europe. Having launched a firework of innovations at SIMA and Agritechnica this year alone, we decided it was time to further enhance the European team. With the profound marketing experiences of Ole Baek, we have paved the way for further solid expansion”, said Peter Baur, EU ATG president.




New VF tire for sprayers | New IF tire for combine harvesters, tractors and large self-propelled liquid manure spreaders & tankers


ATG will showcase its new VF tire for sprayers, the Alliance 354 AGRIFLEX+. For the tractor and combine harvester category, the new IF tire Alliance 376 MULTISTAR IF and the large volume tire 378 AgriStar XL will be on display. The flotation & agri-transport category will be represented by Alliance 380VF, 390MPT flotation radial tires, and the new 885 Flotation Radial in rim size 26.5 inches.


Alliance Tire Group: 60 years of innovation and leadership

Fastest growing OHT manufacturer in the industry | Global presence across six continents | Strong OEM segment | Only off-shore company with full-time field specialists in all major European markets


ATG is a leading Off-Highway Tire (OHT) manufacturer with 60 years of experience in innovation. As fastest growing OHT manufacturer in the industry, ATG is supported by more than 4,000 dedicated team members on six continents. About 30% of ATG’s products are purchased in the OEM segment, whilst the after marked makes up for 70% at present.


ATG Group Agrar.Photo.Contest 2015: Die Gewinner stehen fest

„Landwirtschaft ist meine Welt“ – unter diesem Motto suchte die Alliance Tire Group, einer der weltweit führenden Hersteller von Agrarreifen, in den vergangenen Wochen das Landwirtschaftsbild des Jahres und gab allen an der Landwirtschaft Interessierten Gelegenheit, Fotos einzusenden.


Insgesamt mehr als 100 Teilnehmer reichten Fotos ein, die in vielfältigster Weise Impressionen aus der Landwirtschaft, beispielsweise die Vielfalt von Tätigkeiten in der Natur, darstellen. „Wir sind überrascht von der hohen Resonanz und der guten Qualität der Bilder. Die Bilder verdeutlichen die gesellschaftlichen Leistungen der Landwirtschaft“, so Peter Baur, ATG President Europe.



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