GALAXY, a new debut at Intermat 2018

Amsterdam, 27.03.2018

 

Already widely used in the USA, Galaxy brand is ready for a new debut in Europe with a wider and more complete portfolio in terms of sizes and tread patterns for large range of machines and applications, a brand-new range of premium radial OTR tires and an appealing restyled image.

 

It is more than two decades that Galaxy is working side by side with professionals in construction business, providing hassle-free runs to the ones driving port, construction, earthmoving and material handling machines.

 

GLOBAL LAUNCH

New Galaxy Radial OTR range: Tires that keep you running with no downtime.

Leader for decades in off-road tires and preferred choice of OE manufacturers, Galaxy introduces for the very first time its range of Radial OTR tires at Intermat 2018, specially made to keep pace with the challenging needs of high pressure job-sites.

 

Global Premiere for International Press - The new range will be presented officially during the press conference on April 23rd 2018 at 2.30pm at Paris Nord Villepinte, Convention Centre 5, first floor Room 511A + 511B

 

 

An enhanced range of products for construction and industrial applications by the Alliance Tire Group

 

Alliance Tire Group, strategic business unit of Yokohama Rubber Co., is an EUR 550 million marketing its products in over 120 countries across the globe.

 

At Intermat 2018 Alliance Tire Group will showcase a wide offer of tires for wheel loaders, dump trucks, backhoes, utility tractors, skid steers, boom lifts, excavators, forklifts, bomb carts and telehandlers.

 

Leading actors at ATG booth (hall 5A, booth G012) will be the very new Galaxy LDSR 300 and Galaxy HTSR 400, part of the latest Radial OTR range, showcased to the public for the very first time in a French exhibition.

Best sellers in France will also be on display: Galaxy Beefy Baby III, the ideal choice for skid steer’s performing heavy duty applications for longer durations; Hulk SDS, the solid tire for unsurpassed durability; Galaxy Yardmaster Ultra, the premium tire built for standard heel -rims preventing breakdown of equipment vulnerable to punctures; Galaxy Yardmaster Ultra, the reliable partner for round the clock forklifts; Alliance 624, all steel radial tire equipped to perform challenging operations and releases mud easily; Alliance 528 Dual Master, double the strength; Alliance 392, high load capacity tire with high protection against cuts and punctures.

 


Galaxy tires are engineered to adapt and survive in the "jungle of the worksite".

 

During Pre-Intermat 2018, ATG has launched the new European advertising campaign for Galaxy, the first step for an image restyle of the brand.

 

The agility of a panther, the strength of an elephant, the grip of an octopus, the stability of a rhino, the toughness of a turtle and the adaptability of a chameleon.

 

The campaign, now running in the main industry magazines all around Europe, features animals that prove to be able to face challenges in their daily life. The core message is focused on “inspired innovation”: Galaxy.

 

The new Galaxy look will drive also the rest of the brand communication as for example the innovative layout of the ATG booth at Intermat.