Alliance Tire Group: Boosting the focus on the OEM segment


Excellent reputation in the aftermarket, rapidly growing recognition as innovative OEM tyre manufacturer / 600 ATG tyres on machines of well over 100 brands on display at Agritechnica / OEM team for Europe to further boost OEM presence


13.11.2017 | Hanover/Amsterdam


Alliance Tire Group has earned an excellent reputation as one of the world’s leading manufacturers of high quality, high performance off-highway tyres for the aftermarket. Based on the expertise of about 175 ATG research & development engineers in Europe, Israel and India, and with the powerful support of another 1,000 research & development engineers at Yokohama, ATG also receives quickly growing recognition as manufacturer of innovative and specialist tyres for the OEM segment. At Agritechnica alone, more than 600 Alliance tires distributed over 100 machines brands will be on display.

Own OEM team for Europe

ATG will use this year’s Agritechnica to announce further efforts to intensify cooperation in the OEM segment. The OEM team is focussing on further strengthening the already excellent OE customer relationships with more than 10 major machinery brands in Europe as well as expending the client portfolio. The current collaborations include specific development cooperation with manufacturers such as CLAAS and AGCO, just to name a few. Tyres for agricultural trailers, spreader trucks and balers as well as tyres for sprayers were developed in close cooperation with these partners.

“In the last years, ATG developed over 150 tyres per year. Our engineering process is fast and allowed us to be a reliable partner for OEMs looking for special products – even in small volumes and even for niche markets. Our efficient product development process allows us to design new products in nine months on average, that is a key factor to serve also major machines producers. As pioneers in flotation tyres and market leaders for sprayers, we offer leading solutions for highly efficient and soil conserving agricultural operations”, highlights Peter Baur, President at ATG Europe.

Ruthless testing for optimum performance and reliability
Most rigid indoor and outdoor testing ensures that Alliance tyres live and perform to their quality promise. In addition to all laboratory, test bench and outdoor evaluations, testing is also performed at selected customer sites. “In combination with our intensified development cooperation with renowned OEM partners and all testing, we also have 15 field engineers working closely with partners and customers across Europe to ensure optimum customer satisfaction – and to further boost our OEM presence”, adds Peter Baur.



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