Alliance Tire Group: 60 years of innovation and leadership

Fastest growing OHT manufacturer in the industry | Global presence across six continents | Strong OEM segment | Only off-shore company with full-time field specialists in all major European markets


ATG is a leading Off-Highway Tire (OHT) manufacturer with 60 years of experience in innovation. As fastest growing OHT manufacturer in the industry, ATG is supported by more than 4,000 dedicated team members on six continents. About 30% of ATG’s products are purchased in the OEM segment, whilst the after marked makes up for 70% at present.

“We have a very clear picture of what our products must to be for our customers worldwide: That is ‘better value’ and thus ‘smarter choice’. We will not get tired of further proceeding along the path of innovation, quality and reliability, but the success of ATG already proves us right today. Looking at the demand of agriculture, for example, and providing the adequate solutions which enhance productivity, increase performance, reduce detrimental effects on the soil, and offer a long reliable service life – that is what the success of ATG tires and hence our growth is all about”, highlights Yogesh Mahansaria, founder and chief executive of Alliance Tire Group.

Investing for the future

Providing top quality for OHT customers, as well as producing efficiently and environmentally responsible, has been at the forefront of Alliance Tire Group ever since Yogesh Mahansaria has taken over responsibility in July 2007. In a first step, ATG markedly improved the efficiency of the production site in Israel and commenced production in India. Since that time, GPX OHT assets were acquired, a second plant was set up in India, and massive investments were made in ATG’s own research and development. And this is still an ongoing process: ATG began setting up a third production site in India in 2013, and whilst the first tires rolled out in December 2014, the full scale of production is expected to be reached by the end of 2016.

“About 200 Million US$ are currently spent on extending manufacturing and distribution capabilities. And when addressing the quality issue, we look at product quality and production quality alike. That is why we have undergone extensive certification: The new manufacturing site in India for example received system and product certification according to ISO 9001:2008 QMS, ISO 14001:2004 EMS, and OHSAS 18001:2007, all three by TÜV Rheinland, as well as the Product “E” marking by VCA, UK. All these certifications were acquired in September 2015. In addition, the new plant operates its own effluent treatment and sewage treatment plants and is set up for zero discharge”, highlights Mahansaria.

Tight customer relations
Being available for customers and ensuring tight lines of communication are two ‘essentials’ of ATG’s brand philosophy. ATG is the only off-shore company to have full-time field specialists in all major European markets, with 12 field support specialists being available for on-site visits to customers. In sum, these efforts led to a double digit market share. “Our turnover has increased by 200% in just five years, and both agri and non-agri sectors show continuous growth”, highlights Peter Baur, President ATG Europe.

“ATG Europe expanded its dealer and distributor network from about 40 partners in 2008 to 85 in over 40 countries in 2015. The continuous expansion of our reliable dealer and distributor network is one cornerstone of our success, and we will be happy to continue delivering superior value to this network, and thus to the end users of our products”, concludes Baur


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